Starbucks - La mejor taza de café del mundo

Agency: House Dentsu

Role: Creative Direction/Copywriting

Transcription:

Starbucks - The best cup of coffee in the world

Before coffee has an aroma, it has a landscape. Before it reaches a cup, it passes through the hands of people who know it best.

Behind every bean are the coffee farmers, Starbucks’ very first partners. People who know the plant’s precise timing, the fruit’s perfect color, and the care that turns a harvest into something extraordinary.

But coffee doesn’t grow through patience alone. It also grows through shared knowledge.

At our Farmer Support Centers, Starbucks works hand in hand with farmers to improve farming practices, productivity, quality, and sustainability. Because when we share knowledge, we make the future grow too.

Every decision matters. That’s why C.A.F.E. Practices help care for more than just the bean. They also help protect the people, communities, and the land that make it possible.

And along The Coffee Trail that origin comes into view. You can walk through it, touch it, breathe it in. You begin to understand that a cup of coffee starts long before the first sip.

Because the best cup doesn’t begin with our machines. It begins years earlier, with every hand, every standard, and every decision that protects its quality.

Discover everything behind a coffee crafted with you in mind.