About me

I’m a strategic Creative Director who takes the business seriously, without taking myself too seriously. I love the fun part of the job (because if it isn’t entertaining, it usually isn’t effective), but I’m equally obsessed with outcomes: stronger brands, healthier client relationships, and work that moves the needle, not just the mood. I’ve sharpened that mindset inside agencies like Havas, Leo Burnett, McCann, Lowe, and FCB.

I like collaborating closely with clients, spotting the real problem behind the brief, and crafting ideas that can live across channels without losing their punch. Along the way I’ve worked with brands like Grupo Monge (Monge, Verdugo, Flormar), Essential Costa Rica, Movistar, BAC, KFC, Walmart Central America (Walmart, Palí and Maxi Palí), BCR, Universidad Latina, UAM, INS, Hershey’s, kölbi and The Coca-Cola Company.

I care a lot about the people behind the work. I enjoy building teams, helping sharpen taste and judgement, and creating a culture where everyone gets better, braver, and sharper together.

Results matter. Trust matters. Momentum matters. And if awards come along for the ride, even better. My team’s work has been recognized at festivals like Festival Volcán, El Ojo de Iberoamérica, Clio Awards, D&AD and Cannes Lions.